Desain Sampul Majalah sebagai Ujung Tombak Pemasaran
Journal: Humaniora (Vol.3, No. 2)Publication Date: 2012-10-29
Authors : Lintang Widyokusumo;
Page : 637-644
Keywords : magazine cover; creativity; marketing;
Abstract
Amid the proliferation of electronic media competition, the role of conventional media such as magazines still becomes a promising choice. The recency of printing techniques, finishing and layout software currently enable more rapid publication of a magazine. Its presence in every corner of the city increasingly makes it easier for consumers to buy and makes it a complete source of information plus attractive bonus which is always a tempting offer in each issue. Amid the hundreds of magazine design magazine rack is on store / stall / supermarket sales how can a magazine survive? Surely, the role of creativity of magazine cover designs as a bridge of communication to the customers becomes the forefront of marketing which is highly important.
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Last modified: 2015-11-17 13:56:12