Film sebagai Media Social Marketing: Yasmin Ahmad Berjualan Ide Multikulturalisme
Journal: Humaniora (Vol.2, No. 1)Publication Date: 2011-06-29
Authors : Rosidah; Ekky Imanjaya;
Page : 634-642
Keywords : film; Yasmin Ahmad; multicultural; social marketing;
Abstract
Film is a message disseminating media and also mass communication tool. This statement sometimes appears when we are in film study. Film, and media in general, could be an effective propaganda. As a media, film could be used as a media to promote community awareness towards goodness issues. The question is how far we could consider film as one media to social marketing? The article discusses whether we could consider film as social marketing media. If it could be considered, what kind of films and how. Researcher took case study of Yasmin Ahmads films, Malaysians director, to analyze social marketing inside. All Yasmins films that could be analyzed in this research consist of multiculturalism issue, covered by love story or family issues. Hopefully this article is becoming a beginning study so other researchers could analyze films and film-makers in Indonesia.
Other Latest Articles
- Analisa Efektifitas Pembelajaran Bahasa Inggris antara Metode in-Class dengan Metode Self Learning dengan Media Komputer
- Tinjauan Kritis terhadap Teori Aktivitas dan Dilema Sosial
- Hubungan sntara Tingkat Stres Kerja dengan Pemilihan Coping Stress Strategy Karyawan di Kantor Pusat Adira Insurance
- Gambaran Strategi Coping Stress Siswa Kelas XII SMAN 42 Jakarta dalam Menghadapi Ujian Nasional
- 分析中国布袋木偶戏与印度尼西亚 中华-爪瓦布袋戏之对比 THE COMPARISON BETWEEN CHINESE PUPPET SHOW AND CHINE
Last modified: 2015-11-17 14:04:07