PERKEMBANGAN TEKNOLOGI KOMUNIKASI DALAM MENUNJANG FUNGSI PERIKLANAN DAN PUBLIC RELATION

Society has been flooded by advertised communication atmosphere for every product to be socialized and introduced to the public. However, there are problems arising from the consumer when the product being advertised is felt only one-sided communication, because in an advertised product consumers often encounter some problems in which they cannot consider them to be their choice. That is why at the present time the world of advertising does not seem to be a choice in marketing a product to consumers. Article presents the relationship among advertisement, public relation, and communication technology in five parts, those are age sequences from agriculture to conceptual era and its relation to advertisement and public relation, developing advertisement network and public relation using new technology, difference between advertisement and public relation, and communication technology ethic supporting advertisement and public relation.