NILAI GUNA (KEPUASAN) GREEN TECHNOLOGY E-TOLL SEBAGAI SALAH SATU ALTERNATIF LAYANAN PADA KONSUMEN PENGGUNA TOL DALAM KOTA JAKARTA

Consumer satisfaction should be provided by organization. The Government service in the form of e-toll green technology is an alternative service in toll road for public. This service is still new in the implementation. Therefore, it is necessary to do a study in the level of elasticity of the e-toll service. Consumer satisfaction from toll users becomes a measure of the success rate from this service. Consumer satisfaction from toll users who use e-toll will be achieved if they are satisfied with the e-toll product and GTO service. This study aims to test a model that explains consumer satisfaction from e-toll users. The theory underlying this study was service quality and satisfaction. The study was conducted on the toll roads in Jakarta. Unit analysis was e-toll users. Samples were taken based on convenient sampling. Structural Equation Modelling used SPSS 16.0 software and elasticity formula was used to test the hypothesis; while the implication for transport domain