Analisis Internal Perusahaan (Strength & Weakness), Menggunakankonsep Resource-Based View of the Firm dengan Kerangka VRIO
Journal: Binus Business Review (Vol.2, No. 2)Publication Date: 2011-11-29
Authors : Son Wandrial;
Page : 627-637
Keywords : strategic management; resource-based view of the firm; VRIO framework; competitive advantage; sustained competitive advantage;
Abstract
Problems in the company's internal environmental analysis is to determine the strengths and weaknesses (internal resources), we did not have reasonable grounds to determine whether the company's internal resources as a strength or weakness. Before we can determine whether a resource can be categorized as strengths or weaknesses, we must have a certain criteria so that appropriate resources are said to be a strength or weakness
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