Word of Mouth sebagai Efek Respon Positif dari Kepuasan Konsumen dan Dampaknya pada Pembelian Kembali: Studi Kasus Mahasiswa sebagai Konsumen Yoghurt Activia

This research want to know word of mouth as respond positive effect from consumen satisfaction and impact to repurchase. Methodology used provement of statistical test, like scala, and a path analysis. The data came from primer sources by cross section with questioner amount one hundred participants. Result of this riset significanly word of mouth as efek respon positif from consumen satisfaction and impact to repurchase, but interesting found that no signifikan relation between consumen satisfaction with repurchase, for his product may be another kind of consumer behavior work.