PERSEPSI PELANGGAN TERHADAP ONLINE BRANDING PADA WEBSITE BINUS UNIVERSITY
Journal: Comtech (Vol.3, No. 2)Publication Date: 2012-12-29
Authors : Meyliana; Henry Antonius Eka W; Stephen Wahyudi Santoso;
Page : 832-840
Keywords : customer perception; digital marketing framework; online branding;
Abstract
Implementation of e-marketing or digital marketing help companies compete in the free market. For that, the company needs to obtain information about the customer perception in assessing e-marketing or its digital marketing (website). The research uses digital marketing framework method that consists of several variables, such as attract, engage, retain, learn, relate and online branding in which the hypothesis is tested by correlation analysis and regression analysis. Based on correlation analysis, all the hypotheses of H1 is received (related) and based on regression analysis, all the hypotheses H1 is accepted (effectible).
Other Latest Articles
- BUSINESS IMPACT ANALYSIS TERKAIT PENANGANAN DAN PEMULIHAN TERHADAP BENCANA DI PT BANK XYZ
- KETERLIBATAN MASYARAKAT URBAN DALAM PENGOLAHAN SAMPAH RUMAH TANGGA
- MODEL KEMITRAAN DALAM PEMBANGUNAN RUMAH SEWA SWADAYA
- RANCANGAN BERKELANJUTAN RUMAH KARGO KONTAINER DENGAN SISTEM MODULAR DI JAKARTA UTARA
- ANALISIS DAN PERANCANGAN BASIS DATA DAN APLIKASI PEGADAIAN PADA PT LANGITAN SEGI PUTERA
Last modified: 2015-11-17 15:49:01