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Communication policy of the EU member-states concerning the support of the European integration

Journal: Studia Humanitatis (Vol.2015, No. 3)

Publication Date:

Authors : ;

Page : 10-10

Keywords : communication policy; nation-wide referendum; communication campaign; the public; European Union;

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To support the European integration process the countries, candidates for the accession to the European Union, developed the communication policy and carried out the large-scale nationwide campaign, which was directed at the public and its interests. The experience of Sweden, Austria and Finland, the fourth wave of accession countries, is of specific interest as they decided to hold nation-wide referendums, and therefore were in need of awareness and support of their citizens.

Last modified: 2015-11-19 09:38:00