Personalized Happy Hours and Their Deals Recommendation System

Happy Hours is a time-limited offer strategy which attracts people by providing maximum discounts. People are not aware about these offers going in their nearby areas because of their busy schedule. Mobile device is ubiquity available with customers everywhere and all the time which can help in personalizing advertisements with the help of spatial information and various other parameters. Existing systems use SMS to notify users about advertisements and SMS has limitations. Traditional systems use request-response pattern where user needs to always submit query which ultimately degrades user experience. Also mobile visualization ends up with too much too visualize in a too little display area. Our proposed system considers all of the above issues and leverages the strengths of proactive model and context-aware personalized dashboard for Happy Hours and their Deals recommendations.