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WHAT FACTORS INFLUENCE QUALITY SERVICE IMPROVEMENT IN MONTENEGRO: EMPIRICAL ANALYSIS

Journal: International Journal for Quality Research (Vol.7, No. 1)

Publication Date:

Authors : ; ; ; ;

Page : 63-70

Keywords : service quality; intangible elements; Montenegro;

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Abstract

In this paper, using an Ordinary Least Square regression (OLS), we investigate whether intangible elements influence tourist's perception about service quality. Our empirical results based on tourist survey in Montenegro, indicate that intangible elements of tourism product have positive impact on tourist's overall perception of service quality in Montenegro.

Last modified: 2015-11-22 00:04:25