Self-Monitoring and Responsible Environmental Behaviour: the Mediating Role of Attitude towards Littering

The purpose of this study was to investigate the mediatory role of attitude towards littering in the relationship between self-monitoring and responsible environmental behaviour among a sample of residents of Ibadan city, Oyo State, Nigeria. A cross-sectional survey was conducted to collect data from 1,360 participants using measures of self-monitoring, attitude towards littering and responsible environmental behaviour. Findings of the research are that there is a negative influence of self-monitoring on attitude towards littering, but no significant influence on responsible environmental behaviour; in addition, attitude towards littering had a negative influence on responsible environmental behaviour. Lastly, attitude towards littering can reinforce the part of influence of self-monitoring on individual responsible environmental behaviour. According to the findings, stakeholders in the urban environmental management should emphasize attitudinal change through cognitive intervention to encourage responsible environmental behaviour.