THE APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN MARKETING ACTIVITIES OF ENTERPRISES

Journal: Science Journal "NovaInfo" (Vol.1, No. 38)

Publication Date: 2015-12-01

Authors : Lysova Marina Yurevna; Sizyakov Evgeniy Sergeevich;

Page : 201-204

Keywords : INFORMATION AND COMMUNICATION TECHNOLOGIES; ICT; MARKETING; BLOGS; EMAIL; WEB-SITES; SOCIAL MEDIA; INTEGRATED MARKETING COMMUNICATIONS; IMC;

Source : Download Find it from : Google Scholar

Abstract

This article reflects the information and communication instruments that use enterprises in its marketing activities. The aim of the article is to systematize and description of these instruments.

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THE APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN MARKETING ACTIVITIES OF ENTERPRISES

Abstract

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