STRATEGIC FRAMEWORK FOR MOBILE COMMERCE

This paper is anticipated to bring out the essentials about the possibility of mobile electronic commerce. The growth of mobile electronic commerce industry allows people to buy products and their services and in the same way it carries challenges for public. Mobile business has reformed the plan in which mobile subscribers over the world leverage employment on th e go. This paper explains about strategic framework of mobile commerce including advanced SWOT analysis of mobile business with five competitive forces Porter Model industry framework for the analysis of industry attractiveness. This analysis is useful for mobile traders. For building a more protected and extensile mobile electronic commerce framework so as to meet the current requirements, we have to take benefits of new technologies and the same time take advantage of the prior one