Model for Technological Innovation Integration and New Product Development in High Tech Environments

The products introduced to the market that make use of the technology developed require ensuring the integration between the technologies and the products developed, minimizing risks and maximizing results. This article aims to contribute to a new planning policy in the development of innovative products. To do so, it presents a new modeling proposal to integrate technological innovation and new product development (NPD) in high tech environments, carried out according to the following stages: Phase 1: Modeling of the information needs in PDP; Phase 2: Determining of technology integration dimensions to the product; Phase 3: Evaluation of performance of technology integration dimensions to the product. To demonstrate the feasibility and plausibility of the modeling, a study case was conducted in a high tech company in Brazil. The investigation was helped by the intervention of specialists with technical and scientific knowledge about the research object. In order to reduce the subjectivity in the obtained results, the methods of Categorical Judgment Law (CJL) of Thurstone from 1927, Artificial Neural Networks (ANN), the multicriteria Electre III methods, Compromise Programinng and Promethee II; Multivaried Analysis and the neurofuzzy technology were used. Few studies have investigated the Product-Integration Technology. It is hoped that this study will stimulate a broad debate on the issue and it is acknowledged that more studies are needed to build more robust results in the near future. The results were satisfactory, validating the present proposal.