Building Efficiencies of E-Commerce Portal Using Intuitive GUI Design in India: A Survey

India has an internet user base of millions. Despite of being third largest user base in world, the penetration of e-commerce is low compared to markets like the United States, United Kingdom or France. The design of e-commerce website must be user-centric. Onsite user perform operations like sample downloads, sales inquiries, membership registrations and purchases. If a site is confusing customer visits website and leave. It is requirement to make sure that they stay, and spend hence it is essential to design intuitive graphical user interface. It provides high conversion rate in E-commerce. High conversion rate increases sales, decreases user errors, decreases customer support costs, reduces cost of providing training, increases user productivity. A high conversion rate depends on attractiveness of the offer by effective advertising and ease of the process. The ease with which any user can learn to operate, prepare inputs for, and interpret outputs of a system is measure of intuitive graphical user interface. It is only possible by collecting customer requirements and analyzing user experiences through interview, survey and benchmarking to form design procedures. Design procedures helps to form templates or plug-ins which we can integrate with e-commerce portal to satisfy the stakeholders.