STUDY OF MASS CUSTOMISATION APPROACH IN APPAREL AND TEXTILE FIELD

There are new designs coming up every day in apparel and textile industries. Therefore, those industries actors had to have a flexible manufacturing system which will take care of these parameters such as mass customisation. Mass customisation is an innovative concept that does not match any mode of classical production. This study presents a framework, aiming to develop the mass customisation as a design approach in apparel and textile field. First, a review of the mass customisation concept and some key success factors will be presented. Second, questionnaire will be used to study the consumer attitude towards mass customisation for different age categories. Third, modeling the mass customisation level will be proposed, by assessing the mass production level and the codesign experience level and by presenting some scales to classify the mass customisation level. Finally, we propose to decompose the product of elementary modules resulting in different designs for a better mass customisation result.