THE USE OF COMPUTER TECHNOLOGY IN ALBANIAN TOURISM ENTERPRISES A WAY TO INCREASE THE PERFORMANCE

The computer technology nowadays is considered as a necessary tool for carrying out the activities and core business operations, but also as a communication tool, which thanks to the Internet network has created an ease and high comfort for the enterprises. The tourism industry is one of those industries where information and communication technology (ICT) is used at very high scale and is linked directly with the increased performance of services and tourism marketing. The main purpose of this study is to explore how the use of computer technology affects in enhancing the performance of the tourism enterprises (accommodation units, travel agencies and restaurants), how much it affects the efficiency of the enterprises and whether it fosters better decisions and higher income. The sample consisted of N = 208 participants, representatives of tourism enterprises concerned. The study is extended to five districts of Albania: in Tirana, Durres, Shkodra in Vlora and Saranda. The research instrument used is a questionnaire with 16 statements. Results have showed that the use of computers in their work significantly improves the performance, helps them to do their job faster, improves the quality of work etc.