A STUDY ON CUSTOMER PREFERENCE AND ATTITUDE TOWARDS MAJOR E-FLOORS WITH SPECIAL REFERENCE TO KANPUR

Network technology is developing rapidly. E-commerce, e-marketing, digital marketing are developing gradually. The numbers of internet users are increasing like anything. Internet is increasing its boundaries and is reaching in villages as well, as our Prime Minister Mr. Narendra Modi is focusing on digital India. Currently India is having more than 2 Billion internet users & India is at number three worldwide in terms of internet users. Most importantly growth rate of internet users in India is immense as it has touched 3800% in last 10 years. This growth has encouraged a lot of companies to target India as a potential market. Due to which numbers of companies have started their set up in India and a lot of Indian entrepreneurs have also shown their interest in this segment. If we talk about current scenario thousands of webs based companies are operating in India. Few are from India and few have started operating in India after seeing the potential customer base. Although it has created a great opportunity for sellers and customers but it has created more confusion amongst customers. Every online shopping company is coming up with offers and discounts to make it tempting for customers but it has become tough for customers to choose a particular website to purchase items. The purpose of the research is based on the same problem as how customers are giving preferences to these online shopping portals. The main objective of the study is to find out certain parameters which are assisting customers to prefer a particular websites.