COMMUNICATION ASPECTS OF RAIDS IN THE CONTEXT OF PR- BUSINESS PROTECTIONJournal: International Scientific Journal "Internauka" (Vol.2, No. 8)
Publication Date: 2015-11-30
Authors : Kalinina Maryna;
Page : 67-72
Keywords : raider attack; crisis communications; PR-protection business; corporate war; image; reputation;
Article ?PR-protection business in raider attacks: general provisions and algorithms actions? explores the issue of possible tools of public relations during raider capture business and corporate warrior period. The author offers innovative approaches in building communications during such crises with different community groups. The article describes the approaches to the study of raiding, in particular, its communications components. The article also discussed communication strategies to avoid raiding attacks.
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