Design and Implementation of Marketing Advisement System through the Concern Degree Analysis of Customers Based on TwitterJournal: The Journal of the Institute of Internet, Broadcasting and Communication (Vol.14, No. 3)
Publication Date: 2014-06-30
Authors : Ki-Young Lee; Hye-Young Kim; Aluem Kim; Sung-Bae Kim;
Page : 185-190
Keywords : Mobile Phone; Twitter; Marketing; Distribution Enterprise;
With the fast increment of smart phone users and extension of wireless internet the number of SNS user is also increasing. Twitter among lots of SNS takes the lead in SNS market. Twiter users express their thinking and feelings. In this paper, by analyzing twitts near the distribution enterprise using opinion mining. And by analyzing concern degree using the number of twitts and positive, neutral, negative degree we deliver marketing message to marketer. As the result, we propose that marketing and management of this distribution enterprise can reflect the demand of customer who is near there.
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