Methodical approach to the assessment of the diversification of economic potential of rural areas in the region

The conceptual approaches to rural economy diversification based on evaluation of its potential are justified. The reasons of the need to rural economy diversification, including diversification needs and diversification opportunities are defined. The strategic directions and algorithm of the strategic rural economy diversification management are proposed. The rural diversification potential index of the region which provides an opportunity to assess the potential of rural economy diversification of Ukraine`s regions is worked out.