ANALYSIS OF HOTEL ENTERPRISES COMPETITIVENESS ASPECTS IN MODERN BUSINESS

In terms of global competition, which is characterized by constant improvement of existing and the emergence of new tourist destination, tourism is nowdays one of the initiators in development of the national economy. It is important to point out that the relation of tourists toward travelling changed with greater differentiation and the emergence of new market niches. The reason for this relationship lies in the fact that tourists, due to the greater application of information and communication technologies (ICT), have become very well informed about the tourist destinations they visit, their cultural and other facilities, as well as hotels and the services they offer. In order to meet the demands of their customers, hotel companies have to follow market trends and implemet new management concepts into their business practices. Hotel companies today take into account not only their customers, but also the society in which they operate. The issue of sustainable development has brcome the sphere of interest for hotel companies, and they are paying a lot of attention to the following areas: environmental protection, waste management, application of clean technologies and the alike. The ICT applications have a significant role in hotel industries operations since they accelerate communication with customers and also reduce operating costs through the use of different software solutions for accommodation bookings. Nowdays, customers demand quick information and the use of the internet in hotels allows this service.