Pendayagunaan Folklor Sebagai Sumber Ekonomi Kreatif Di Daerah Tujuan Wisata Bali

Tourism practitioners in Bali commonly do not have an adequate understanding of the local culture so that the service given to tourists is less optimal. Therefore, efforts for delving into the original culture are necessary through a scientific research as a source for an information material and appreciation in developing the cultural outlooks of tourism practitioners in Bali. This research aims to delve into, preserve and develop folklores having potentials of high culture as a source of creative economy.This is a qualitative research with a morphology-ethnographic approach which attempts to describe the narrative elements of folklores as a unified whole by considering its history in the community and its supporting culture. That is, besides looking at the lore aspect through the analysis of a folklore structure, it also considers its folk aspect through the analysis of its function and significance. Furthermore, this research focuses on the opportunity for the utilization of folklores as a source of creative economy in addition to strengthening the local wisdom and preventing cultural pollution resulting from the negative aspects of tourism and globalization. Tourism practitioners in Bali commonly do not have an adequate understanding of the local culture so that the service given to tourists is less optimal. Therefore, efforts for delving into the original culture are necessary through a scientific research as a source for an information material and appreciation in developing the cultural outlooks of tourism practitioners in Bali. This research aims to delve into, preserve and develop folklores having potentials of high culture as a source of creative economy.This is a qualitative research with a morphology-?‐ethnographic approach which attempts to describe the narrative elements of folklores as a unified whole by considering its history in the community and its supporting culture. That is, besides looking at the lore aspect through the analysis of a folklore structure, it also consider its folk aspect through the analysis of its function and significance. Furthermore, this research focuses on the opportunity for the utilization of folklores as a source of creative economy in addition to strengthening the local wisdom and preventing cultural pollution resulting from the negative aspects of tourism and globalization.