SIMULATION OF AN ADVERTISING CAMPAIGN THE INTERNET-ENTERPRISE IN THE ENVIRONMENT OF ANYLOGIC
Journal: International Scientific Journal "Internauka" (Vol.2, No. 9)Publication Date: 2015-12-30
Authors : Berezovskaya E. A.; Plotnikov S. A.;
Page : 86-90
Keywords : internet company; advertising company; Internet marketing; SEO; SMM; contextual and banner advertising; PR (the use of network media); Direct Marketing (mailing); AnyLogic; optimization experiment;
Abstract
In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.
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Last modified: 2016-01-27 02:22:21