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SIMULATION OF AN ADVERTISING CAMPAIGN THE INTERNET-ENTERPRISE IN THE ENVIRONMENT OF ANYLOGIC

Journal: International Scientific Journal "Internauka" (Vol.2, No. 9)

Publication Date:

Authors : ; ;

Page : 86-90

Keywords : internet company; advertising company; Internet marketing; SEO; SMM; contextual and banner advertising; PR (the use of network media); Direct Marketing (mailing); AnyLogic; optimization experiment;

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Abstract

In the article the problems of the optimal set and duration of use advertising media to promote their product online company. Presents a dynamic simulation model that provides the possibility of carrying out computer experiments to select the optimal combination of methods of advertising, subject to minimize the costs of their implementation.

Last modified: 2016-01-27 02:22:21