CHALLENGES AND DEVELOPMENT OPPORTUNITIES OF ECOTOURISM AND ECOFOOD IN SUSTAINABLE DEVELOPMENT OF MONTENEGRO

One basic concept of Economics of Natural Resources and Environment is the concept of sustainability or sustainable development. Ecotourism as a selective type of tourism involves environmentally clean and well-preserved nature. It does not include the conservation of protected natural and cultural areas, but their full activation and valorisation. This type of tourism is a prime example of how to make full use of the area for tourism purposes, but also to reduce the negative impact of tourism on the environment. Therefore, Montenegro must make considerable efforts to promote ecotourism, etc. The aim of this paper is to indicate the possibilities for the development of ecotourism in Montenegro; it provides an overview of the situation and the potential for ecotourism, also a brief analysis of the advantages and weaknesses for the ecotourism development, as well as a survey on ecofood consumption culture is given. The research results can be used for better promotion of this tourist destination.