Innovation in Communication into a Digital World

The article investigate the role of communication in the digital age, between consumers and business and seeks to render highlighting changes within the Romanian society in the last 26 years, with the effects occurred in people's behavior, but also the changes of university education at the discipline I teach, Merchandising and International Marketing, with impact on the delivery of new information to the students of the Faculty of Economic Sciences, within Spiru Haret University. Finally, I try to find the answer to the question "what is the future of humanity?" what typology of man must we form to save the future of the planet. The answer is "the beautiful man", as Dan Puric called in his book.