Talent Retention Model and it’s significance in the VUCA Environment

ABSTRACT Organizations are facing cut throat competition in the VUCA (volatile, uncertain, complex, and ambiguous) World. This is projected to get even tougher. It is now crucial for the businesses to attract and retain the right employees. HR professionals have to develop intellectual business acumen to understand about such market dynamics and create their practices accordingly. They continuously need to reinvent such practices in order to meet the demands of the new generation. They cannot adopt “one size fits all” approach and thus, needs to understand the generational differences. The proper planned and strong effective talent management is important in this kind of changing business. The established companies also, have to remain concerned about the sustainability of their employer brand. This is because of the emergence of startups, which are adopting innovative steps to make sure their employees remain engaged and happy. The present paper is an attempt to analyze the innovative HR practices implemented in the organizations to retain the employees. This report also discusses the ways and steps to be taken for effective talent retention in the current scenario of changing business.