RUSSIAN LINGUISTIC IDENTITY IN MULTICULTURAL SPACE OF THE NORTH CAUCASUS

Specifics of functioning of Russian in communicative process in coordinates of multicultural space of the North Caucasus are shown not only in its international character, but also that it becomes an effective way of communication in ethnos. Synthesis of achievements of humanitarian knowledge branches gives the chance of justification and correct studying of discursive basis of PR texts that, eventually, allows to analyze in a complex at the accounting of those cognitive and sociocultural components which form media discourse in general, having significant impact and on the Russian language picture of the world