ASSESSING THE ACCEPTANCE OF MOBILE PAYMENT IN SUDAN - USING TAM

This study explores mobile payment in Sudan. It addresses the factors affecting its accept ance by customers. Technology Acceptance Model (TAM) was adopted and extended by adding perceived security and service quality to the basic constructs (perceived ease of use and perceived usefulness). Moreover, demographic factors were added as external variables; age, income, and banked/unbanked users. A questionnaire was designed and randomly distributed to a selected sample of Sudanese customers. Data were analyzed using different statistical tests and an extended TAM wad developed. The result is beli eved to support decision makers in the banking industry to consider the factors supporting the acceptance and the diffusion of more efficient and more effective mobile payment services in Sudan