Evaluating Study for Elements Affecting Tourism Awareness in Jordan: Applied on Aqaba and Wadi Rum Areas
Journal: INTERNATIONAL JOURNAL OF HERITAGE, TOURISM, AND HOSPITALITY (Vol.8, No. 1)Publication Date: 2014-03-30
Authors : Farouk A. H. Attaallah; Noora I. Al-Ehewat;
Page : 61-69
Keywords : Tourism Awareness; Aqaba; Wadi Rum; Educational Institutions; Jordan;
Abstract
The objectives of current study are: to clarify issues relating to the factors affecting the tourism awareness, as well as stand on the current situation with regard to the concept of tourism awareness in the areas of study. The study indicated that the role of educational institutions and their contribution to increasing awareness of tourism confined in a positive direction. Moreover, the study cleared that there is a positive relationship between the work in the tourism sector and its contribution to increasing awareness of tourism in Aqaba and Wadi Rum Areas. It was found that there are significant differences between the mean of sub-groups of respondent variable, as well as the presence of weak correction between the study areas and their impact on respondents’ answers. The study recommends holding awareness seminars and lectures to increase tourism awareness and publicize the importance of tourism, especially in non-urban areas, as well as the participation of the community to work to improve the level of tourism awareness they have
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