The evolution of the branding concept as a tool of the competitive advantages of the country
Journal: Studia Humanitatis (Vol.2015, No. 4)Publication Date: 2016-01-25
Authors : Tereshchuk M.I.;
Page : 6-6
Keywords : brand; branding; nation brand; nation branding; competitive advantages;
Abstract
The article analyzes the essence of the concepts of "brand" and "branding", the genesis of the concepts "nation brand" and "nation branding". Among other things, it shows that this marketing technique was considered and is still considered in a pragmatic aspect as a mean of ensuring the country's competitive advantages in the global arena.
Other Latest Articles
- The identification of key competencies of university graduates
- Religious literacy in the system of cultural competencies in the training of law students
- Calendar ritualism of the Opillia region in the scientific works of historians, ethnographers, and specialists in folklore of the XIXth ? XXIst centuries (historiography of the problem)
- Alexander Evreinov as a Vatican diplomat and a figure of the Russian diaspora
- Manufacturing and raw industry of Tobolsk province in the second half of XIX ? early XX centuries
Last modified: 2016-02-11 05:09:57