HIPERREALITAS DALAM SOCIAL MEDIA (STUDI KASUS: MAKAN CANTIK DI SENOPATI PADA MASYARAKAT PERKOTAAN)

This study reviews the phenomenon of eating in restaurants that recently came out as a new lifestyle known as “makan cantik” (aesthetic eating). This lifestyle is currently trending among young people, especially those in the urban areas such as Jakarta. This study uses qualitative methods to observe and describe makan cantik as a hyperreality on social media, constructed through simulation. Makan cantik is done with an intention of broadcasting the activity through social media. Makan cantik is a simulation that is intentionally constructed to present certain image, such that represents the upper class society. Beneath what’s been presented in social media, there is a contrasting condition of real life. Therefore, it can be said that there is no clarity of class status on social media, for social media nowadays is no longer presenting the reality, but instead the hyperreality.