Contemporary changes in the hotel product for spa and wellness tourism and their distribution

The paper focuses on modern changing trends of hotel product for spa and wellness tourism based on successful international experiences. Opportunities for applying such practices in Bulgaria are outlined, aiming at providing the Bulgarian spa and wellness hotel product with competitive advantages. The objective of this paper is to identify specific distribution channels for the specializes hotel product, directed at tourists with motivation of buying spa and wellness holidays, thus attracting a greater tourist flow to Bulgaria.