EVALUATION OF OUTDOOR SPORTS CLOTHING BRAND PERSONALITY BY USERS
Journal: International Journal of Science Culture and Sport (IntJSCS) (Vol.2, No. 2)Publication Date: 2014-06-15
Authors : Saliha AĞAÇ; Menekşe SAKARYA;
Page : 99-113
Keywords : Outdoor Sports; Outdoor Sports Clothing Brands; Brand Personality;
Abstract
Brand personality attributed to the brand is in case the condition of human character traits. One of the areas of the brand personality is the outdoor sports clothing also knowing as “outdoor” that working city people’s adoption of opening up to the outdoor as new way events in a growing desire. In this study, the aims are personality characteristics of the outdoor sport clothing brands and determining the harmony of these personality characteristics with brands. The research is in form of surveying study. The research population consists of people in Turkey who sports outdoor on land. In the sampling selection simple random sampling technique is utilized with asking concerned people to participate in the survey on a voluntary basis. The obtained data are analyzed and evaluated by using SPSS packet program. The survey that has been proven reliability and validity (α = 0904) in the pilot application has sent to the related association members in a month-long through internet and a total of 103 people were replied. It has been identified that research participants are interesting in mostly as trekking, mountaineering, camping and biking outdoor sports and they are working in the public sector. Under research, in the result of factor analysis to determine the brand personality of outdoor sports brands, it had been seen that "competence", “traditional” and "androgen” dimensions were come through and the dimension of “excitement” was separated into three parts.
Other Latest Articles
- ZEITGEIST IN SWIMSUITS
- Football as a Reflection of Modern Society’s Conflicts and a Way of Creating Societal Ties in Enduring Enmity Context
- Factor Analysis of Subjective Psychological Experiences and States of Football Referees
- Transformational Success of the Course Content of Basic Volleyball Techniques and Skills on Motoric Dimensions of the Secondary School Female Students
- ANALYZING SHORT (100 METERS) AND MIDDLE DISTANCE (800-1200 METERS) RUNNING AND COORDINATION VALUES ACCORDING TO SPORTS BRANCHES OF STUDENTS WHO TAKE ENTRANCE EXAMS TO SPORTS HIGH SCHOOL
Last modified: 2016-03-07 20:45:43