A STUDY ON DETERMINATION OF THE ORGANIZATION PERCEIVED QUALITY, SATISFACTION LEVEL AND REVISIT: THE CASE STUDY OF FIFA UNDER-20 WORLD CUP ORGANIZATION

The main objective of the study is to determine the organization quality perception of foreign spectators who visited Turkey for FIFA (Federation Internationale de Football Association) Under-20 World Cup Organization in 2013. The matches are performed in seven cities (İstanbul, Bursa, Antalya, Kayseri, Gaziantep, Trabzon, Rize) and the population of the study is foreign spectators in İstanbul and Bursa due to the population, number of games played and the capacity of stadiums in the cities. Perception of organization quality scale which developed by Shonk (2006) is used to collect data from the population and surveyed men (f=74), woman (26) total of 100 foreign spectators who come to Turkey to watch World Cup matches. Foreign spectators participated in research are asked to evaluate the perceived quality about access quality, accommodation quality, venue quality and contest quality and asked to evaluate satisfaction levels of organization, intent to return and quality of sport tourism. The t test and one-way analysis of variance (ANOVA) is used to determine differences between foreign spectators? individual characteristics with perceptions of quality of organization. In addition, simple correlation analysis is conducted to determine level and direction relationship between foreign spectators? satisfaction levels of organization, perceptions of quality of sport tourism and intent to return. According to analysis, there are not any significant differences with perception of quality of organization between individual characteristics (age and gender). However, there are a significant relationship between spectators? satisfaction levels of organization with venue quality (r=.200; p=.046) and contest quality (r=.394; p=.000). There is not any significant relationship between access quality and accommodation quality with participants? satisfaction levels of organization and there is not also any relationship between sport tourism quality and satisfaction levels of the participants. There is a negative and weak relationship (r=-.217; p=.030) between intention to revisit and satisfaction levels of the participants. In addition perception of quality impacts level of satisfaction participants. According to results, stadiums and contest quality are important factor on quality of organization and high perception of quality increases intent to return participants.