“MARKETING HALAL: CREATING NEW ECONOMY. NEW WEALTH” HANDS ON EXPERIENCE BY AN AWARD WINNING NON-MUSLIM HALAL ENTREPRENEUR

I have to admit initially, that I would wonder whether a non-Muslim going into the halal business would be accepted. One thing that always suppresses people who are not familiar with the halal industry is that easily 70 per cent of the halal business don in Malaysia, and I’m told, the world, are owned by non-Muslims. Halal Development Corporation in Malaysia (HDC) has affirmed many times that the Muslim world is fine with non-Muslims going into the Halal industry in fact they encourage it. The more entrepreneurs go into the Halal business the better. Since we began operation in 2008 HDC has noticed our work and our commitment to communicating the goodness of halal products and services even though we are not a Muslim company we have earned their respect and have been chosen by the HDC to be on their Top 20 Most Successful Halal Compliance Companies in Malaysia. I respect HDC’s open-minded view on how Malaysia as a Country should be use Halal as a drive of economic growth. They have been adamant that race and religion should not matter, as long as the business owner complied with Halal requirements.