Satisfaction and Behavior in Consuming Beauty Queen Medicinal Herbs Cream of Consumers in Bangkok Metropolitan Area

The purpose of this research is to study Satisfaction and behavior in consuming medicinal herbs cream of consumers such as Beauty Queen cream products by Praramee Princess. The production of medicinal herbs, aloe vera, Aglaonema, cherry blossoms and Lakoocha. by studying the effect of demographic differentiation toward consumer behavior and Satisfaction and behavior in consuming medicinal herbs cream of consumers. The effect of product satisfaction price and cost effective satisfaction, Safety in using satisfaction, toward total satisfaction in consuming medicinal herbs cream of consumers supplements. The tools which were use in this research are questionnaires. The parametric sample is consumers who buy medicinal herbs cream supplement in Bangkok Metropolitan area, amount 410 persons. The sampling areas around Bangkok metropolitan. The statistic technique which was used is percentage, Independent t-test, One way ANOVA, Multiple comparison by using LSD technique. Analyzing the factors which effect to consuming beauty and behavior trend to buy medicinal herbs cream supplement (Beauty Queen cream) the technique which were used is correlation. The results of this research are found that most of sample are female, age between 30-39 year old, education level mostly are bachelor degree, Marriage status mostly are single, occupation mostly are private company employee, Income level mostly are 20,001-30,000 bath per month. The most found reasons is buying beauty aids dietary supplement are for nourish skin, the frequency in buying mostly are just buy only one time, 1,581.70 bath. The result of hypothesis testing which using multiple regression found technique that product satisfaction have a most synergistic relation with total satisfaction in consumer medicinal herbs cream supplements follow with place to buy satisfaction, price and cost effective satisfaction and safety satisfaction respectively and the excluded factor is promotion satisfaction which not have relations each other’s and buying behavior found product satisfaction price and cost effective satisfaction Promotion satisfaction Place to buy satisfaction have synergistic relation to buying behavior which present correlation value in 0.318, 0.405, 0.189, 0.137 respectively at the significant level 0.05. The analyzing of consuming satisfaction toward buying trend of medicinal herbs cream supplement found that Product satisfaction safety satisfaction Price and Cost effective satisfaction Promotion satisfaction Place of distribution satisfaction have synergistic relation to buying trend Product satisfaction safety satisfaction Promotion satisfaction Place of distribution satisfaction have relation trend to continue to buy. Product satisfaction safety satisfaction Promotion satisfaction, Place of distribution satisfaction, have relations to advise products to other people and friends to buy. Over claims the advices from consumers mostly are should advise other products which can use together and reduce price.