Newspaper in the Digital Society Students and Newspaper Reading: A Study

In an age of sophisticated technology, high-speed Internet, iPads, Smart phones and 5.9 billion mobile phone subscriptions it would not be wrong to say the online world has replaced the newspaper as the chief of the media landscape in many western societies. News consumption habits among young people have changed radically in recent years. Since the beginning of the 21st century, various studies have indicated a decrease in readership of printed newspapers along with a constant fall in young readers. According to sources roughly about 52 % of young adults are picking up newspapers at least once a month and at times, read the dead-tree edition of the news fourteen times a month, reports NPR “HuffingtonPost”. Despite the dominance of digital media, some millennial say that they’re attached to paper due to trust and ease of use, noted a separate 2011 study by TRU, a youth research group. On the other hand, the internet is playing more and more of a leading role, with special reference to social networks, in terms of news consumption amongst people aged between 16 and 30 years," as explained by Andreu Casero Ripollés. Therefore this study would look into the recent trend in newspaper reading and access among young adults studying in various colleges in Bangalore city belonging to the age group of 16-25. The Methodology used in the study was the content analysis and the survey method content was analyzed to collect secondary data while a questionnaire was administered to the mentioned age group to collect the required primary data. The data was analyzed and the inferences to the study were drawn from it to come to certain conclusions with regard to the topic.