ACEHNESE SOCIAL INTERACTION PROCESS IN COFFEE SHOPS

A coffee shop in Acehnese community has phenomenally developed to the phase when the people take it as a form of the center of community. This has reached a phenomenon that can brace a new identity through the congregation of people of various kinds, institutions, social statuses, and even identities, representing multicultural. The objective of this research was to analyze Acehnese social interaction process that takes place in coffee shops. This research used survey method with the customers of coffee shops, which were fixed into purposive sampling. The analysis technique used was coding procedure, comprising open coding, axial coding, and selective coding. The results of the research indicated that those who were involved in the interaction process in coffee shops were men and women, who came to a coffee shop in groups of minimal two, from different social elements and professional backgrounds. Customers have social contacts, physical and non-physical, in coffee shops and in their communications they exchange messages, which could be intricate, covering a variety of issues openly spoken either directly or indirectly among them. It has become a tradition in Acehnese community that people enjoy to drinking coffee in coffee shops, even during office hours many civil servants spend their time here. They come to coffee shops periodically and continuously at certain time, some temporarily, in duration between 30 minutes and 6 hours. Spaces in the social interactions in coffee shops are very close, about 0-50 cm, so the distances can be categorized as intimate and personal, making it possible for sight organs to be intensively involved so that the process of social interactions could take place effectively.