CONSTITUENT FACTORS AND DESIGN DEVELOPMENT OF CULTURAL PRODUCT

This article aims to explore constituent factors and design development of cultural product. First, the investigation was conducted by means of literature review and in-depth interviews. Qualitative research program NVivo9.0 was used to identify important coding based on grounded theory, and in turn the design development factors of cultural product. Finally for the subject of the study, a cultural product design development pattern was built according to study results and integration of data from literatures and theories. The study results showed: (1) there are three major types of topics in cultural produce design, “design procedures and methods or model establishment, formation and development of conceptual methods, and research theories; and (2) the constituent factors of cultural product design consist of the “implicit dimensions,” including the idea of emotions, cultural story and experience of life, and “explicit dimensions,” including use of materials, image symbols, forms and patterns, manufacturing techniques and product function; and (3) the pattern of cultural product design development comprises 5 stages, “establishment of cultural topics and element analysis,” “establishment of targets and design specifications,” “compilation of cultural elements and attributes of corresponding products,” “dispersion of design concepts and conversion of context manipulation” and “consumer preference survey and product development;”.