ORDER ESTABLISHING TRAFFIC RULES WITH AGENDA SETTING MODEL IN SURABAYA

In order to make the riders accustomed to obey the traffic rules, the police department of Surabaya City applied some efforts called Responsible Riding (RR) Campaign. There are two parameters in determining the success of this campaign. The first parameter is the decline of traffic rules’ violation. Then, the second parameter is the decline of traffic’s accident. This study uses a qualitative descriptive method. In order to get a validation and accuracy of information, the data of this study is collected by using depth interview, observation, and secondary data. The results of the study show that to make the riders in Surabaya accustomed to obey the traffic rules, the police department apply Responsible Riding Campaign by using Agenda Setting Models through mass media. By using this model, Responsible Riding Campaign is set by mass media to get mass attention and at last will be followed by the riders in Surabaya