Conceptual bases of formation of marketing information systems in businessJournal: Economics Bulletin of The National Mining University (Vol.51, No. 51)
Publication Date: 2015-08-03
Authors : Pedko I. A.;
Page : 110-117
Keywords : marketing system; industrial enterprise; business climate; management decision;
The conceptual basis for the formation of marketing information systems of industrial enterprises is discussed. It is proved that the unfavorable business climate increases the importance of effective marketing information system, which is a source of reliable information for making management decisions aimed at reducing the risks of industrial enterprise. A classification of marketing information, which has an applied focus on the creation of special databases, is offered.
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