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Тhe information needs of the subjects of the marketing environment
Journal: INNOVATIVE SOLUTIONS IN MODERN SCIENCE (Vol.1, No. 1)Publication Date: 2016-04-18
Authors : PhD; Associate; Deyneha O. V.;
Page : 7-12
Keywords : marketing information; the flow of information; information needs; consumer information; the source of information;
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Abstract
Enhanced semantic load of the basic concepts of information theory at the level of reflection of the company's marketing environment. We describe the sequence analysis of enterprise information needs. The characteristic of the basic needs of the customers of the enterprise information. Considered and evaluated ways to meet the information needs of the enterprise
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Last modified: 2016-04-18 15:43:41