MARKETING RESEARCH OF OPPORTUNITIES FOR DEVELOPMENT OF ECOTOURISM IN THE NATIONAL PARK "CENTRAL BALKAN"

The article discusses the advantages and sub ecotourism in Bulgaria. These are the elements that are positive, which can be relied for its strategic importance. The article contains an assessment of the shortcomings associated with this sub-sector in our country.This shortcomings, in essence, a study of needs, which is also part of our research. This paper aims to explore the possibilities for the development of ecotourism in the National Park "Central Balkan" as ecotourism region and opportunities to create business for local entrepreneurs providing services in tourism related to nature park and is protected areas. Marketing research is made of the attitude of the tourists and the local population to develop the opportunities for eco-tourism in the National Park "Central Balkan". SWOT analysis is made for the development of ecotourism in the National Park "Central Balkan".