Activities of the Insurance Companies in the Financial Market: Analysis of International Experience

The aim of the article is to assess the international practice of activities of insurance companies in the financial market during 2010-2014 in order to identify patterns of development of the industry and to determine their potential impact on the domestic insurance sector. As a result of analysis of reports of leading consulting and insurance companies, as well as information of State supervisory bodies over the insurance activity disclosed the features of assets allocation of the insurers from the United States, Japan and some countries of the European Union. Defined the factors the profitability provision for the investment activity. Attention paid to investment in government securities, and the associated risks. Proved the necessity of forming a coherent management concepts of the insurance company’s activity in the financial market, taking into account global changes (slowdown of economic growth, intensification of cybercrime, combating terrorism). Considered the reasons for reducing the return on investment and expansion in the markets of developing countries, outlined as well the prospects of investing in new products of financial engineering with a high level of profitability.