Service Quality and Service Performance of Low Cost AirlinesJournal: International Research Journal of Advanced Engineering and Science (IRJAES) (Vol.1, No. 1)
Publication Date: 2016-03-01
Authors : Mamta sharma; Hardeep Chahal;
Page : 29-37
Keywords : Electronic commerce; Service performance; low cost airline.;
This paper discussed primarily customer attitude towards online service quality of low cost airlines with respect to five dimensions after selected factor analysis namely privacy, functionality & offerings, efficient transactions, technical functionality and merchandise. In addition, overall service performance of low cost airlines is also measured and analyzed with respect to website performance and consumer loyalty. The demographic profile of online users and data reliability & validity of service quality and service performance scales are also discussed.
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Last modified: 2016-04-29 01:44:15