The necessity of the use of social networks as an ingredient of computer-integrated marketing communications for advancement of higher educational establishments

The volume of demand and supply on educational services constantly grows and education becomes the perspective sphere of the Ukrainian economy. In the conditions of the permanent increased competition between educational establishments, it is impossible to do without marketing, namely - to marketing of educational services. The article substantiates the necessity of the use of computer-integrated marketing communications in advancement of higher educational establishment. It considers questions of advancement of higher educational establishments and educational services in Internet, analyses indexes of advancement of higher educational establishment in ?VKontakte? social network. The recommendations for the promotion of universities in social networks were formulated on the basis of the study results.