FASHION INNOVATIONS’ POSITIONING IN THE COMMUNICATIVE SPACE OF CULTURE
Journal: International Scientific Journal "Internauka" (Vol.3, No. 2)Publication Date: 2016-02-29
Authors : Shandrenko Olga;
Page : 41-46
Keywords : fashion; communication; dispositive of fashion;
Abstract
The principals of fashion positioning and fashion innovations in the communicative space of culture were researched. The dynamics of communicative impulse of the fashion dispositive was determined.
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