AN ANALYTICAL STUDY OF ADVERTISEMENT AND VALUE EDUCATION

In the 21st century mass media plays a crucial role in the life of adult and young. The school going children are not untouched. It shapes the attitudes, values and behaviours of school going children to a great extent. The school going children are exposed to too many forms of mass media like television, videogames, internet, radio, newspapers etc. At the home they are exposed to television for watching various kinds of programmes like cartoon, serials, news, movies etc. While watching various programmes, they are unwillingly exposed to various kinds of product based advertisement related to young and adults. These product based advertisement directly or indirectly provides lots of knowledge, information, values etc,. In this study an attempt has been made to study various product based advertisement and the values it may inculcate in the minds of school going children.