COMPETITIVENESS IN TOURISM - CHOSEN ASPECTS

The article deals with the problem of the extent to which it is possible to build a health resort enterprise competitiveness model useful for the needs of cross-border research. The main point was the analysis of tourist destination competitiveness, which led to an observation that the existent models are useful on the macro level, but it cannot be used on the micro level, while a detailed research, being helpful for enterprises, does not meet the postulate of complex measurement of the determinants of their competitiveness.